Zara is a global fashion retailer known for its trendy, affordable clothing and quick turnaround of new styles. Founded in Spain in 1974, it offers a constantly updated selection of fashion, making it a leader in the fast-fashion industry.
about project
The redesign of Zara's website was conducted as part of a college project, focusing on compositional structures and typography. The existing site was analyzed for structure, content, and user experience. Research included target audience, competitors, and web design trends. The result is a modern and functional website that aligns with users' needs and Zara's brand style.
