Toys"R"Us is a globally recognized toy, video game, and baby product retailer that has been a household name for generations. Founded in 1948, the brand became synonymous with childhood joy, offering a vast selection of toys, games, and entertainment products for children of all ages. With its iconic giraffe mascot, Geoffrey, and the memorable tagline "I don't wanna grow up, I'm a Toys'R'Us kid," the brand has long held a nostalgic place in the hearts of families worldwide.
about project
This project is a UI/UX case study focused on redesigning the Toys "R" Us website to enhance its usability, accessibility, and overall visual appeal. The goal was to address key user experience challenges specific to the original site, such as cluttered layouts, inconsistent design elements, and inefficient navigation, which made it difficult for customers to explore products and complete purchases seamlessly.
The redesign aimed to modernize the online shopping experience for Toys "R" Us, creating a playful yet professional interface that aligns with the brand's identity while prioritizing functionality and user satisfaction.
